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You are here: Home Thi?t k? Thi?t k? Bao b s?n ph?m

Thi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?m

Thi?t k? bao b s?n ph?m l s? k?t h?p gi?a nguyn li?u, c?u trc, cch trnh by, hnh ?nh, mu s?c v nh?ng thnh ph?n khc t?o ra s? thu ht th? gic cho m?c ?ch truy?n thng m?c tiu v chi?n l??c marketing c?a m?t th??ng hi?u hay s?n ph?m.

N?u ?? m?t s?n ph?m ring l? th chng ta t ch ??n bao b. Nh?ng ??t s?n ph?m ? trn m?t qu?y hng bn l? v?i hng ch?c s?n ph?m cng lo?i th ch?ng khc no m?t cu?c thi hoa h?u...
M?i s?n ph?m ph?i ch?ng minh "nhan s?c" c?a mnh qua bao b. Bao b l ph?n d? nhn th?y nh?t c?a s?n ph?m mang kh? n?ng kch thch ng??i mua.

Thi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?mThi?t k? Bao b-S?n ph?m


Ng??i mua hng mu?n g ? bao b? Tr??c h?t l y?u t? th?m m?, "b?t m?t". Tr??c nhi?u s?n ph?m c th??ng hi?u xa l?, ch?a dng bao gi?, ng??i mua hng b? thu ht b?i bao b c ki?u dng ??p, c hnh ?nh, ki?u ch? trnh by gy ?n t??ng.
Th? ??n l thng tin trn bao b. ? m?c t?i thi?u, bao b ph?i c nh?ng thng tin nh? tn nhn hi?u, ??n v? s?n xu?t, thnh ph?n, s? l??ng, cch s? d?ng, th?i gian b?o hnh (??i v?i cc s?n ph?m c th?i gian b?o hnh)... Cu?i cng l s? ti?n d?ng: d? m?, d? s? d?ng, d? c?t tr? v c th? ti s? d?ng. M?t gi k?o cho tr? con khng c ???ng rnh ?? x ra, ph?i dng ko ?? c?t l qu b?t ti?n.
Ng??i bn l?, nhn bao b s?n ph?m d??i m?t kha c?nh khc: h? mu?n hng ha ??ng trong bao b (thng gi?y, h?p kim lo?i...) ph?i d? b?c x?p, b?o qu?n, hng bn trong ph?i ?ng s? l??ng ghi trong bao b. Ki?u dng bao b ph?i ti?n l?i cho vi?c tr?ng by, c th? x?p ch?ng ln nhau trn k? hng. V ng??i bn c?ng c?n nh?ng thng tin trn bao b ?? gi?i thch cho khch hng khi khch hng ch? h?i s? qua m?t hng no ? m ch?a quy?t ??nh mua.
??i v?i m?t doanh nghi?p kinh doanh nghim tc, bao b s?n ph?m khng ch? l y?u t? th?m m?. Vi?c thi?t k? bao b n?m trong ??nh h??ng c?a chi?n l??c ti?p th? s?n ph?m. Trong m?t th?i gian theo ??nh k?, nh s?n xu?t ph?i ?nh gi l?i m?u bao b, ?o l??ng tc d?ng ??i v?i ng??i mua v thay ??i bao b n?u th?y c?n thi?t.